TikTok is introducing a updated setting that enables them to cut down on the amount of AI-made videos appearing in their streams. This initiative comes as the platform announced that it presently contains over 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a full-scale launch. This shift comes amid a rise in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform only show content made by AI. A significant portion of this content is considered low-quality AI content, a term for inferior, factory-style content that is often absurd or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we want to provide users the power to increase or decrease of that, according to their own likes,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are currently 1.3bn videos on its service labeled as AI-generated. Collectively, over 100 million pieces of content are added to the platform daily, making AI-generated material a minor portion of its overall inventory.
How to Adjust Settings
Users will be in a position to decrease or raise the volume of AI content they watch by accessing the topic control setting in the application and picking the AI content topic. Additional categories that can already be adjusted under the setting include news, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s guidelines mandate users to label “realistic” artificially created content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be deleted under its community policies.
Additionally, the platform will henceforth add an artificially created tag to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing artificial media. This step is aimed to help prevent users from seeking to evade the tagging system.
AI Literacy Programs
The platform is additionally introducing a $2 million educational fund for professionals and organizations to produce learning resources about ethical AI use. This initiative will benefit charitable organizations focused on training computer science.
Content Safety Approach
The platform has justified its moderation strategy, during controversy over plans to cut jobs for numerous content moderators in the United Kingdom. The company is set to eliminate a significant number of roles in its content moderation department in London, with labor groups and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive explained that people-led review would remain essential, but artificial intelligence can shield workers by filtering out the most graphic content before it has to be seen by humans. The platform announced a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to the use of its AI tools.
We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
